presents:
2019 OktoberTekfest - Keynote - Jeffery Ma Headshot (1)

JEFFREY MA

Keynote

 

Bringing Down the House bookSince inspiring the best-selling book “Bringing Down the House” and hit film "21", Jeffrey now serves as senior director of business insights and group project manager at Twitter.

With an extraordinary real-life tale that illustrates the power of data, coupled with an entrepreneur’s business expertise, Jeffrey offers fascinating insight on strategy, risk, analytics, and how to play your cards right, every time.

Keynote Session Information

How to Win with Data

Drawing from his unique personal experiences, from the blackjack table to consulting professional sports teams to running Data Science at Twitter, Ma talks about metrics in a way that will make you reevaluate how you make every business decision. Highlighting the emotional and cognitive biases that cause us to make bad decisions, Ma articulates the need to be data driven and then gives the playbook for how to implement analytics at any scale both from a practical and philosophical standpoint.

About the Keynote

When it comes to beating the house - whether you're amassing poker chips or market share - Jeffrey Ma proves that data-driven decisions and smart risk-taking trump luck every time.

Jeffrey gained worldwide recognition as a member of the MIT blackjack team, which inspired the best-selling book, “Bringing Down the House” and the hit film, “21.” Since then, he has founded GlofSpan.com (sold to Demand Media), Circle Lending (sold to Virgin), Citizen Sports (sold to Yahoo!) and tenXer, an analytics tool designed to optimize employee performance, progress and productivity, which was acquired by Twitter. He now serves as senior director of business insights and group project manager at Twitter, where he also manages the Artificial Intelligence and Machine Learning groups.

From Sports Illustrated to Ford and ESPN, leading global corporations seek Jeffrey’s insight on how to effectively understand and utilize technology as a competitive advantage. In his best-selling business book, “The House Advantage: Playing the Odds to Win Big in Business,” Jeffrey seamlessly connects his experiences at the table and in the sports world to business analytics, providing insights that are accessible for individuals at every level.

With an extraordinary real-life tale that illustrates the power of data, coupled with an entrepreneur’s business expertise, Jeffrey captivates audiences with fascinating insights on topics such as strategy, innovation and risk, to Artificial Intelligence, Machine Learning, and analytics—and how to understand, play and win the game.

 

Watch the "21" trailer below.

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